Cheap Kent Cigarettes!
Kent is one of the most recognizable brands. The brand was named after Herbert Kent, former executive of Lorillard Tobacco Company. Nowadays, the Kent brand belongs to British American Tobacco Nassi group.
Kent is mainly known for its innovations. Kent was the first brand to introduce smoke filters. New filters appeared in 1952. Kents new micronite filters in Kent contained a form of asbestos, which causes severe harm. Scientific researches showed that asbestos filters produce harmful effect. In 1956 the company switches from asbestos containing filters to charcoal filters - a form of activated carbon.
The peak of its popularity falls on the 1960s. During this period Kent dominated the market.
This brand obtained the recognition of the world-famous rock-n-roll band Beatles. This recognition was one of the main reasons of Kents growing popularity among smokers. During their visit to the US, the members of the group convinced that they prefer Kent to all other brands.
In 1965, the brand was promoted by a series of commercials that was written to the Ray Conniff Singers hit song called "Happiness Is". The song listed various things that make people happy. The punch line of the song was "To a smoker, it's a Kent."
Kent symbolizes power, freedom and individualism.
