Cheap More Cigarettes!
More as a cig brand was introduced by J. R. Reynolds in 1975. The brand was aimed at the category of female smokers. Before the brand spread all over the country, it was tested in Oklahoma City in 1974 and was a great success with the consumers. The secret of its success was an unusual length of the cigs 120 mm. It was sold in two variations the full flavor and menthol flavor. Unlike traditional white cigs, More has dark brown wrapper. J. R. Reynolds sells More globally under license to different tobacco companies.
The cigs line includes More Lights, More Super Lights, Red and Menthol 120 mm in soft pack.
In 1986, More was advertised as a "daring" choice for sophisticated women.
Nowadays, More is not promoted by advertising. Nevertheless, this brand enjoys great popularity especially among women.
